MTV’s new high-definition channel, MTVNHD has launched on Sky today.
The advertisement-free channel, which is available on Sky channel 384 will be available to Sky+HD customers who subscribe to the HD Pack.
David Lynn, Executive Vice President of MTV Networks UK and Ireland said, “The launch of MTVNHD in the UK and Ireland underlines our commitment to provide the audience with high quality programming,” “From launch MTVNHD will provide an unrivaled destination where people can watch and listen to the greatest live music performances for which we are famous.”
MTVNHD will show a mix of original material, including Chartblast, a weekday countdown show fronted by Carmen Electra; plus high-definition content from the MTV Networks International library.
Hilary Perchard, Sky’s Head of Advanced TV Products added, “As the first music led entertainment channel available on Sky+HD, we’re continuing to increase the breadth and depth of quality HD content available to our customers,” “MTV is a fantastic brand and one which has proven its long standing value to Sky homes. The addition of MTVNHD caters not only to our customers’ passion for great content, but also their ever increasing passion for the intensity of HD.”
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